I've never been a biased person, especially when it comes to my opinion in style/fashion. Wether the person is my big brother/mentor or I'm just a fan of their work, I still keep it real. And me being real I will honestly say that I haven't felt a BBC/ICE CREAM look book in a good three years or so. But as soon as I peeped the BBC lookbook last week and the Ice Cream lookbook this week it ALMOST made me fall back in love with the brand that inspired me as an 11 year old little kid. Motivating me to be serious about something I was curious with, that many kids my age at the time looked at me sideways for experimenting with. We can all say that BBC doesn't compare to Y-3 Yohji Yamamoto, Jeremy Scott Adidas Originals, Band of outsiders etc. but most of you cannot deny that BBC/Ice Cream definitely HAS inspired you possibly or maybe even still does. All in all, I most definitely love the direction BBC took and I like that Ice cream stuck with it's same fun, vibrant feel it's had over the past 5 years.
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